VisiFI Announces Prospero America Partnership

Gift Card Rewards Program Benefiting Credit Unions and their Members

Product News

BIRMINGHAM, AL (November 16, 2020)

VisiFI, a Dedagroup company and thought leader for fintech solutions, has announced a partnership with Prospero America Inc., the US subsidiary of Prospero System Ltd.  This new partnership allows VisiFI to offer a gift card rewards program to its credit union customers that enhances their members digital channel experience while receiving instant cash back on purchases made at over 250 national merchants.

The gift card rewards program is a mobile payment and rewards web services feature that is embedded in VisiFI’s proprietary CUe-branch online and mobile banking application.  Credit union cardholders will have the opportunity to earn and redeem instant cashback when they pay with an electronic gift card at one of the participating merchants.

“During the pandemic, we continue to see members across all generations using digital channels for their banking needs,” said Jami Jennings, Director Digital Channels at VisiFI.  “We wanted to make these digital channels more personal and establish a loyalty program to deepen the member relationship with their credit union.  It’s Simple, It Pays and members will enjoy watching their cash back amount grow with each purchase.”

VisiFI continues to search out partnerships and products that bring value to customers and credit union members.  Investing in digital channel solutions, such as the gift card rewards programs, is an example of one of these partnerships that helps credit unions to stay ahead of member demands.

“Research shows that as more members go digital, they are expecting a personalized experience with value,” said Gary Schoeman, CEO of Prospero America.  “Loyalty programs are one of the most effective ways to show value with a tangible and relevant benefit.” 

The new program will be rolling out to VisiFI customers beginning November 17, 2020.  To connect with VisiFI and learn more about the partnership with Prospero America, contact us today.