We introduce innovative approaches that enable credit unions across the country to compete more effectively in the ever-changing consumer finance market.

It’s an interesting place to find yourself. In an environment where relationships are everything, technology increasingly defines your ability to generate growth, streamline processes, improve decision-making, and meet demands for a more engaged, member-driven experience. 

Success requires the careful balance between form and function, strategy and aesthetic, present and future. The architect in this new environment is VisiFI.

With the establishment of VisiFI, we want to transform the way chartered Financial Institutions perform in the market. We will help them operate more efficiently in meeting the demands of the next generation, to effectively apply advanced technology, while ensuring their security and compliance levels remain at the highest quality.

– Roger Willey, Chief Revenue Officer, VisiFI

We understand the landscape of today’s credit union environment – and we’re adept in our ability to build solutions that enable our clients to stand out against the skyline.

VisiFI’s Key Figures


Years experience


The technology may be new, but there’s no substitute for the extensive experience VisiFI brings to your ability to use it to maximum advantage.




Representing key areas of expertise and located throughout the U.S., VisiFI’s human resources can be deployed to address any need, at any scale.


Credit union clients


The true measure of our value are the results VisiFI is able to generate for our more than 140 credit union clients and the degree of diversity they represent.


Members served


VisiFI credit union clients trust us with their greatest asset and we deliver with innovative technology that directly contributes to the member experience.

The power of now

The financial strength of a large company, with the relationship-driven values of a small company – that’s VisiFI. We enable credit unions to build financial strength, generate membership growth, and improve operational efficiencies through a combination of our in-depth industry knowledge and highly intuitive, comprehensive suite of real-time, online solutions, delivered in a fully managed, highly secure, Software as a Service (SaaS) ecosystem.

With each engagement, the VisiFI team of experienced, forward-thinkers acts as a passionate collaborator, empowering credit union partners with the knowledge, training, and scalable, robust resources to deliver personalized customer experiences in an increasingly digital world. Through our robust and real-time suite of products, we partner with clients to meet their current challenges and identify future opportunities with the seamless integration and deployment of technologies and solutions. With revenues of $18 million, we serve more than 120 credit unions across the United States.


Beyond North America

At VisiFI, we’re committed to supporting the IT and digital business strategies of financial institutions throughout the United States. It’s a commitment we share with our parent company, Deda Group. Deda Group is the IT branch of the Lillo Group, a prominent family-owned company worth $3.4B (revenues 2019) whose core business is grocery retail. The entrepreneurial history of this Italian company is 100 years old: courage to change, in business models and regions, and social impact are the core values it is rooted in.

Deda Group was founded in 2000 to support the evolution of companies, financial institutions and public authorities through the extensive use of technology. Today it acts as the aggregation hub for 21 different companies in the Software and the Solutions as a service industry. Deda Group has grown steadily to over $288M revenues (2019) and 1900 employees, serving more than 3,600 customers, worldwide. USA, Mexico, UK, Switzerland, European Union and China are the countries where it operates directly or through its network of business partners.

Our solid foundations to go higher

Like any new architecture, VisiFI is changing the way the credit union industry looks, operates and responds – from the inside out. 

And in the process, we are supporting a new relevance and vitality that delivers on the promise of technology, while strengthening the relationships that ensure continued growth and expansion.

Being a CUSO: our role in the industry

VisiFI serves the Credit Union industry as a CUSO. This heritage relates to some of the values we share:

The value of building a true partnership with our clients is enhanced by our willingness to keep on improving this industry through a variety of concrete actions, such as the association with the main national organizations engaged in the empowerment of the credit union movement.

We are proudly members of:


The National Association of Credit Union Service Organizations (NACUSO) was formed in 1984 to help credit unions explore the use of CUSOs and the delivery of non-traditional products and services.


The Credit Union National Association (CUNA) is a national trade association for both state – and federally chartered credit unions located in the United States.





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