Navigating Member Communication Preferences

According to recent statistics, communication methods vary by generation with Baby Boomers preferring face-to-face, Gen X leaning toward email and social apps, Millennials liking 2-way text or chat, and Gen Z voice memos.  With such a spectrum of preferences, how do credit unions effectively cater to this diversity?  On today’s episode, our host Jami Jennings, VisiFI’s Vice President of Product Marketing Strategy, and Nadine Hohnke, AVP of Member Experience and Product Development at Public Service Credit Union explore how members prefer to communicate and their evolving expectations.  Listen in as they discuss chatbots, video banking, text messaging, social media, and more.