VisiFI Launches Design Your Branch through New Digital Banking Solution

Plug and Play feature enables Credit Unions to connect with Millennials and Gen Z

Press Release

BIRMINGHAM, Ala. (May 18, 2021) –

VisiFI, a Deda Group company and thought leader for fintech solutions, announced its unique Design Your Branch app along with the relaunch of its Digital Banking Solution. This innovative solution will help Credit Unions attract, engage, and retain younger generations by providing the high-quality, high-speed digital banking platform Millennials and Gen Z require. The market-driven Plug and Play feature allows Credit Unions to design their own application and customize their digital banking solutions while elevating their brand image. 

The VisiFI digital banking platform is an all-in-one standalone solution that simplifies the digital transformation of credit unions from brick and mortar to a digital store front. The solution creates a real-time, virtual experience for Credit Union members through a design that uses behavioral science techniques and a member-centric approach to enable Credit Unions to align with younger generations.

“We know that younger generations want high-quality digital service and money management tools at their fingertips,” said Robin Kolvek, Chief Executive Officer at VisiFI. “Our solution allows Credit Unions to connect with these generations by meeting these needs. Credit Unions can now engage with their customers through a customizable digital experience.”

Design Your Branch creates a new way for Credit Unions to service their members and adapt to change, ultimately simplifying the digital transformation process through a marketing-driven approach.

VisiFI’s back-end pillars support the virtual credit union through a fully integrated ecosystem, streamlined transaction flow, and omnichannel strategies. Credit Unions will work with a UX/UI design team to continually create, update and innovate their technology solutions. 

“Our solution helps Credit Unions maintain that personal member experience even as they become more digitally dependent and choose to interact outside of the branch” said Roger Wiley, Chief Revenue Officer at VisiFI. “Having the flexibility to mix and match designs and features allows our customers the ability to extend their brand and present an online environment that mirrors the in-branch experience.”    

Learn more about VisiFI’s Digital Solutions here

About Visifi

A thought leader for fintech solutions, VisiFI introduces innovative approaches that enable credit unions across the country to compete more effectively in the ever-changing consumer finance market. The U.S. based company consolidates the unique strengths of three experienced and proven industry leaders, Dedagroup, EPL Inc, and Intech, blending the technology, people and processes to form VisiFI, the pre-eminent credit union service organization (CUSO).

About Dedagroup

Dedagroup is the IT branch of the Lillo Group, a prominent family owned company worth $3.4B (revenues 2019) whose core business is grocery retail. The entrepreneurial history of this Italian company is 100 years old: courage to change, in business models and regions, and social impact are the core values it is rooted in. Dedagroup was founded in 2000 to support the evolution of companies, financial institutions and public authorities through the extensive use of technology. Today it acts as the aggregation hub for 21 different companies in the Software and the Solutions as a service industry. Dedagroup has grown steadily to over $288M revenues (2019) and 1,900 employees, serving more than 3,600 customers, worldwide. USA, Mexico, UK, Switzerland, European Union and China are the countries where it operates directly or through its network of business partners.

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